Blog
On LinkedIn selling, B2B content, and the difference between posting and being read.
18 July 2026
LinkedIn's Algorithm Favors Native Video Over Text, and Most B2B Founders Are Betting on the Wrong Format
Video gets the reach and the dwell time on LinkedIn. Founders keep posting text anyway because it's cheaper and safer.
18 July 2026
Your CFO Should Be Posting on LinkedIn, Not Just Your CEO
Founders get all the LinkedIn airtime, but buyers trust the CFO and CRO more on the numbers that actually close deals.
17 July 2026
Your Sales Reps Need Personal Brands Too, Not Just Your Founder
Founders get all the LinkedIn budget while the reps buyers actually talk to post nothing. That's a distribution failure, not a strategy.
17 July 2026
Why B2B Founders Should Write for 200 People, Not 200,000
Chasing LinkedIn virality trains you to write for strangers who will never buy from you.
16 July 2026
Commenting on Other People's Posts Builds More Pipeline Than Publishing Your Own
Original posting builds an audience. Strategic commenting builds relationships with buyers who are already in the room.
16 July 2026
Founders Should Stop Posting on Their Company Page and Post as Themselves Instead
Company pages are a distribution dead end in B2B. Every hour spent writing for the page should go through a founder's personal profile instead.
15 July 2026
Executives Don't Need a Content Calendar, They Need a Point of View
Cadence gets executives posting on LinkedIn. It rarely gets them read, remembered, or bought from.
15 July 2026
LinkedIn's Algorithm Rewards Dwell Time, Not Consistency, So Stop Posting Every Day
LinkedIn's ranking model cares how long people linger on a post, not how many days in a row you show up.
14 July 2026
Employee Advocacy Programs Fail Because Companies Reward the Wrong Behavior
Most advocacy programs die because they pay for shares and volume, not for the risk-taking that actually makes employee content believable.
14 July 2026
Employee Advocacy Programs Fail Because Companies Rent Employees' Voices Instead of Building Them
Most employee advocacy programs collapse within a year because they treat employees as distribution channels, not people with careers of their own.
14 July 2026
Turning Sales Calls Into Content Is a Data Advantage, Not a Hack
Mining sales calls for content isn't a productivity trick. It's how you steal the exact language your buyers already use.
14 July 2026
Your Best LinkedIn Content Is Sitting in Your Sales Call Recordings, Not Your Notes App
Founders mining inspiration for LinkedIn posts are ignoring the highest-converting content source they already own: sales call recordings.
14 July 2026
Ghostwriters Are Ruining Founder LinkedIn Voices. Here's the Fix
Generic founder posts aren't a ghostwriting problem. They're an interview problem, and the fix is embarrassingly simple.
14 July 2026
Why Your LinkedIn Engagement Rate Is a Vanity Metric
Likes don't close deals. Here's what to track instead of engagement rate if you actually sell on LinkedIn.